Each passing year constituted an improvement of the campaign, attempting to create a deeply personalized and encompassing reflection on the 11-months prior. In 2016, the campaign was officially named “Wrapped,” including customized playlists for each listener, composed of their top songs and artists. The site included the top songs and genres of the year platform-wide. However, it was nowhere near as personalized as it is today.
Thus, many users of popular streaming services anticipate the release of Spotify Wrapped, and the new Apple Music Replay. Whether looking through our top songs or artists of the year, our favorite albums, new discoveries, or the minutes we have listened to music, reflecting on the resource that brought us solace, joy, energy, or any other emotion is exciting. As this unprecedented year comes to a close, it’s exciting to look back at all our musical endeavors.
Maybe music takes up our time in the car, with friends, while exercising, while relaxing, when multitasking, or whenever we get the chance to listen to our favorite songs. The desire to listen to music is an innate characteristic of our soul, personalized for each individual in varying degrees.
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